It looks like a carefully made and aesthetic product island – thanks to which it attracts the attention of the store’s customers. However, this is where her “ordinariness” ends. What you cannot see at first glance is the magic of modern technologies with which it is equipped.
Thanks to advanced technologies developed by Perfect Data, and the so-called Smart Shelf, the products on the island are weighed and counted on an ongoing basis, followed by an analysis and sales data report – from each shelf in real time.
As if that were not enough, the technologies used observe the consumer movement around the island and integrate the sales results of the display with LCD screens and, as a result, with the content they show.
The additional activity of the strawberry-scented diffuser, which is also combined with the described technology for analyzing sales results, is the icing on the cake of this project.
The „Łowicz Island” for Grupa Maspex was produced by POSM Factory and equipped with the latest technologies by Perfect Data.
To see for yourself what it looks like, visit Carrefour stores in Łódź (ul. Kolumny 6) and in Wrocław (ul. Graniczna 2A).